A UK mobile studio's live RPG was declining 8% DAU month-on-month at 12 months post-launch. Engineering was consumed by bug fixes with no bandwidth for live content. Nine Pixels took over live ops completely and turned the trajectory around within four months.

The Challenge

Events were built ad-hoc, took 6–8 weeks each, and frequently launched with bugs. No reusable event framework, no content pipeline. Each event built from scratch. Player trust in the live service was low and declining.

Our Solution

A 4-week audit identified the root cause: no reusable infrastructure. We designed and built a Live Event Framework, configurable event types (challenge series, limited-time collection, bonus period, PvP tournament) delivered via Remote Config without a client update. Event creation: 6–8 weeks down to 5–7 days. Now running 4-week content calendars with one major seasonal event per month and weekly challenges.

Technology Stack

Unity 2022 LTSFirebase Remote ConfigBeamable (event framework)PlayFabGameAnalyticsAmplitudeLooker StudioJIRA

Results

DAU +180%

vs. engagement start

8 events/mo

vs. 1 before we started

D30 +14pts

Retention uplift

£2.4M

Incremental revenue, 24mo

ARPDAU +62%

Through event monetisation

Critical launch bugs, last 18mo

“

We were watching a game we'd spent two years building slowly die. Nine Pixels turned the DAU chart around within four months.

GM of Mobile, UK Studio

Project Details

Client

Mid-Size Mobile Studio, UK

Duration

24 months (ongoing)

Team

6-person live ops team

Platform

iOS & Android

Engine / Stack

Unity 2022 LTS