Co-Development & Revenue Share | Nine Pixels
Engagement Model

Shared Risk. Shared Upside.

A true development partnership. Nine Pixels contributes engineering and art capacity in exchange for a share of your game’s revenue. We succeed when your game succeeds.

PARTNERSHIP STRUCTURE
🏠
Your Studio
Game concept
Creative direction
Product ownership
🤚
⚙️
Nine Pixels
Dev capacity
Engineering & art
Revenue share
WHAT WE BRING
Reduced upfront development cost
Committed long-term technical partner
Aligned incentives, we win when you win
EVALUATED CASE BY CASE: LIMITED AVAILABILITY
What Is Co-Development?

A True Partnership. Skin in the Game.

Co-development is where Nine Pixels contributes development capacity in exchange for a share of your game’s revenue or IP. We take on risk alongside you, reducing your upfront cost in exchange for long-term participation in the game’s success.

This is not right for every project, we evaluate each opportunity individually and accept very few per year. Concept quality, market opportunity, team track record, and deal structure all factor into our decision.

💡
Strong concept, limited capital

Compelling game and experienced team, but limited cash. Co-dev reduces your upfront cost in exchange for a revenue share.

🌎
Experienced studio team

You’ve shipped before. You need a committed technical partner with skin in the game, not just a paid contractor.

💰
Clear commercial potential

The game has an identifiable audience, viable monetisation, and a realistic revenue path.

🤚
Long-term partnership

You want a development partner genuinely invested in the game’s success beyond contract completion.

What Co-Development Includes

Aligned Incentives From Day One

Co-development creates a genuine partnership where Nine Pixels has a stake in your success.

💰
Reduced Upfront Cost

We contribute capacity at a reduced or deferred rate in exchange for revenue share. Your capital requirement drops significantly.

🤚
Aligned Incentives

We earn more when your game earns more. That alignment changes everything, we actively contribute to commercial decisions.

⚙️
Full Development Capacity

Engineering and art equivalent to a dedicated team, with the same quality standards and sprint delivery.

📋
Transparent Deal Structure

Revenue share terms, IP ownership, and exit conditions clearly documented before any work begins.

📈
Post-Launch Commitment

We stay involved post-launch supporting live ops and updates because we’re still earning from the game.

🎯
Selective & Serious

We accept very few co-dev projects. When we commit, we put our best people on it.

How It Works

The Co-Development Process

How we evaluate and structure a co-development partnership.

📋1
Initial Brief

Share your concept, GDD, team background, and commercial projections. We assess against our evaluation criteria.

🔍2
Evaluation

We review concept, market opportunity, team track record, and deal structure. Typically 1–2 weeks.

🤚3
Term Negotiation

Revenue share, IP ownership, milestone structure, and exit conditions agreed and documented. Both sides sign off.

⚙️4
Development

Full development partnership in agile sprints, same standards as our Dedicated Team model.

🚀5
Launch & Beyond

We remain actively involved post-launch in live ops and updates because we’re still participating in revenue.

Why Nine Pixels

Why Nine Pixels for Co-Development

What sets a Nine Pixels co-development partnership apart.

🎯
Selective by Design

We accept very few co-dev projects. When we say yes, we mean it and put our best people on it.

📊
Commercial Rigour

We bring publisher-level commercial thinking: market analysis, monetisation design, launch strategy: included in the partnership.

💰
Fair Deal Structures

Revenue share based on actual contribution. We don’t take equity in exchange for work we haven’t done.

🚀
Long-Term Commitment

We stay involved after launch because we’re earning from the game. Live ops support is part of the partnership.

Client Testimonials

What Our Clients Say

Trusted by studios, publishers & brands across the UK, Europe, and beyond.

Mobile Game

Nine Pixels delivered our mobile game on time and on budget. Their Unity team was exceptional, they anticipated problems before they became blockers and the quality of the final product exceeded everything we had scoped. We’re already in talks for our next title.

RH
Rob Hartley
CEO, Ironforge Studios · London, UK
Hyper Casual

We brought Nine Pixels in to build our hyper casual title. Best call we made on that project. The team knew exactly what they were doing and we shipped two months ahead of schedule.

KO
Karen O'Brien
Head of Production, Apex Interactive · Manchester
Dedicated Team

The dedicated team model was perfect for us. Nine Pixels assigned us developers, a 3D artist, and a QA lead, they felt like an extension of our own studio from day one. Our game hit 500K downloads in the first week of launch.

AK
Ahmed Khan
Founder, NovaByte Games · Dubai, UAE
WebGL

Nine Pixels built our WebGL game from the ground up, browser optimisation, game economy, cross-platform support, everything. Their expertise across both Unity and web deployment is rare. Huge commercial success and we’re building a sequel together.

TN
Tom Nakamura
Co-founder, PlayForge Labs · Singapore
Co-development

What sets Nine Pixels apart is that they think like game developers, not contractors. They pushed back when our design decisions would have hurt the player experience: and they were right every time. Our retention metrics are the best we’ve ever seen across 12 titles.

LF
Luca Ferrara
VP Product, Stormgate Entertainment · Milan
Staff Augmentation

We needed senior Unity developers urgently mid-project. Nine Pixels had them onboarded and contributing within 72 hours. Their talent pool is genuinely impressive and the communication was flawless throughout. We’ll use them again without hesitation.

CD
Claire Dubois
CTO, PixelPulse Studios · Toronto, Canada
FAQ

Co-Development FAQs

Common questions about co-development partnerships.

How do you evaluate co-development projects?+
Four criteria: concept quality, team track record, market opportunity, and deal structure viability. All four need to check out before we commit.
What percentage revenue share do you take?+
Varies by deal, specifically by how much development capacity we contribute. Typical ranges are 15–35% of net revenue. The figure is negotiated and documented before any work begins.
Who owns the IP?+
Most commonly, you retain IP ownership and we participate in revenue. Shared IP is possible where we’re contributing a larger proportion of total development cost. Always explicitly documented before work starts.
What happens if the game underperforms?+
Our revenue share is based on actual earnings. If the game earns less, we earn less. The reduced-rate development cost we contribute is our risk.
How long does the evaluation take?+
2–3 weeks from initial brief to a yes or no. We take it seriously: which means actually reviewing the concept, team, and commercial projections.
Can you approach with an early-stage concept?+
Yes, but co-development works best with a well-developed concept, design documentation, and a team with track record. Very early-stage ideas are better suited to a funded development approach initially.
Apply for Co-Development

Is Co-Development Right for You?

Tell us about your game and team. We’ll evaluate and come back within 2 weeks.

Discuss Co-Development See Our Work