VisualFit: AR Fashion Try-On App | Nine Pixels Case Study
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App Development

VisualFit: AR Fashion Try-On App

AR App · Unity ARKit/ARCore · iOS & Android · Retail Tech

👥8-person dedicated team
🕑9 months
📱iOS & Android
⚙️Unity + ARKit + ARCore + Custom ML
VisualFit
Conversion vs. standard photos
3.1x
Avg AR session length
4.7min
Return rate reduction
28%
Avg AR session length
4.7min
Overview

VisualFit lets shoppers virtually try on clothing in real-time using their smartphone camera. Nine Pixels built the complete AR experience including custom body-tracking, physics-based garment simulation, and e-commerce integration. The retailer had abandoned two previous AR solutions before engaging us.

The Challenge

Most AR try-on apps feel gimmicky, floating garments that don't respond to movement. The retailer needed AR convincing enough to influence real purchase decisions. Previous solutions saw engagement drop after initial novelty.

Our Solution

Custom body-tracking pipeline using MediaPipe Pose with a proprietary garment mapping layer that projects clothing with physics-based cloth simulation. Garments stretch, wrinkle, and settle in response to movement. A custom shader handles lighting adaptation: the virtual garment picks up ambient light from the real scene. E-commerce integration bridges to the retailer's product catalogue and checkout. AR engagement analytics streamed to backend.

Technology Stack
Unity (AR core)ARKit 6ARCore 1.40MediaPipe PoseCustom cloth simulation shaderCore ML / TFLiteSwift / Kotlin wrappersRetailer ERP APIFirebase AnalyticsContentful
Results
3.1x
Conversion vs. standard photos
4.7min
Avg AR session length
28%
Return rate reduction
4.7min
Avg AR session length
9mo
Concept to live in market
<1s
AR garment overlay response time
Two specialist AR vendors couldn't fix the credibility problem. Nine Pixels did. When customers trust what they see, they buy.
Head of Digital, European Fashion Group
Project Details
Client
European Fashion Retailer
Duration
9 months
Team
8-person dedicated team
Platform
iOS & Android
Engine / Stack
Unity + ARKit + ARCore + Custom ML
Category
App Development
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